![]() This business model allows the company to provide ongoing support, feature improvements, and integrations with popular email management tools. Mail Designer 365, now part of TOWER ONE, a subsidiary of equinux AG, provides access to its visual newsletter design software via a three-tiered subscription plan. ![]() “We focus on our marketing team’s requirements and use in-house feedback to hone in on improving the tool from the designer’s perspective, rather than the developer’s.” “We were our own first customer, and that’s helped us stay at the forefront of the industry,” said Adrian Thomas, Product Manager at equinux AG. Mail Designer 365 helps Mac users create professional newsletters regardless of coding skill. By alleviating its own pain points, equinux AG created a product that also reflected the needs of the market at large. To streamline the system, the company whipped up a no-code design tool to help Mac users create newsletters in a flash. In its early days, the company turned to its marketing and development teams to conceptualize and build digital newsletters by hand - a process that quickly became tiresome. The newsletter design platform grew out of parent company equinux AG, a macOS and iOS development firm founded in 1999. Mail Designer 365 is proof that some of the best products on the market are developed by those looking to satisfy their unmet needs. Mail Designer is currently focused on streamlining customer workflows, underscoring its overall commitment to helping Mac users make a big impact with little effort. The platform’s many features - including no-code templates, millions of layout combos, and cross-platform compatibility - all help users take their communications to the next level quickly and easily. TL DR: Mail Designer 365’s visual design platform helps marketers create responsive, modern newsletters using a simple WYSIWYG interface.
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